As a local, when you bestill mat lørenskog, do you immediately order what you usually get or take a second look at the menu? Does the menu sometimes influence you on what to order? If your answer is yes, do not feel bad. That is exactly what menus are designed for.
Tips for Designing and Printing Menus
If you didn’t know this, we will show you. Here are different tips and tricks when designing menus.
First impressions matter
Let’s be honest, you do not actually read the menu, right? This means you scan it as quickly as possible focusing only on items that are eye-catching. Menus are designed according to how customers read it. Research shows that customers tend to focus on the first and last items. Thus, the items placed there are those that are most profitable. Moreover, menus are made in a way that they are very easy to scan sans the complicated headings and photos.
Strategic Pricing Placements
Pricing placement is one of the most important tricks there is on the menu. In the restaurant owner’s perspective, naturally, they don’t want the customers to look for the least expensive items. Thus, they avoid using the dollar symbol and don’t place the prices horizontally or vertically.
Interesting food descriptions
The copy on the menu will allow the customers to understand what exactly they are getting. This will also save the waiters from having to explain dishes all the time. These copies are written in a way that will entice the customers.
Typography for tone-setting
Last but definitely not the least, the fonts used in the menu set the tone of the restaurant and its dishes. For instance, Old English or blackletter is for a traditional, old-style or elaborate tone. On the other hand, Script is for a classic, fancy or important tone.